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NAB Show To Highlight Cutting-Edge Developments, Expanding Opportunities Of NextGen TV

NAB Show To Highlight Cutting-Edge Developments, Expanding Opportunities Of NextGen TV

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The 2022 NAB Show will explore the ongoing deployment of NextGen TV in broadcast television markets across the country and how broadcasters are utilizing the cutting-edge transmission standard to develop consumer-friendly features, capitalize on new content opportunities and unlock new revenue streams. NextGen TV exhibits, demonstrations and sessions will take place throughout NAB Show, held April 23–27 in Las Vegas.

NextGen TV, also known as ATSC 3.0, is a new broadcast transmission standard that provides local TV stations with the capability to offer innovative features, including 4K ultra high-definition video quality, theater-like sound and mobile reception. The standard is now available in more than 40 TV markets covering 45% of U.S. households.

NextGen Now, presented by Heartland Video Systems (HVS) will provide a “how-to” overview of Next Gen TV workflows as they are being used today. Featured within the Connect Implementation Zone in the West Hall of the Las Vegas Convention Center, NextGen Now will help broadcasters understand the challenges in implementing the standard in local markets. As an experienced integrator involved in over 30 NextGen TV market launches, HVS will provide expert real-world guidance on implementing NextGen workflow. HVS will also showcase broadcaster equipment from multiple manufacturers and explains their function within the air-chain.

“We are thankful to both our customers and vendors who enable us to be a part of ATSC 3.0 implementations,” said Dennis Klas, president of Heartland Video Systems. “This is an exciting time and we look forward to providing this NAB Show experience.”

The Advanced Television Systems Committee (ATSC) will be showcasing the latest generation of NextGen TV receivers at its booth in the Future of Delivery section of the West Hall, as well as providing an update on the implementation progress of the standard at stations throughout the country and advanced applications that broadcasters have been developing.

NAB will also demonstrate the scalable video coding feature of the standard, in which a base layer of high definition content is delivered through over-the-air broadcasting while an ultra high-definition (UHD) enhancement layer is delivered via broadband, with the TV set combining the two layers into unified UHD content. The demonstration will take place in Futures Park.

On Sunday, April 24, the Broadcast Engineering & Information Technology Conference will feature presentations on technical papers regarding NextGen TV, in addition to several panels on various topics related to the standard in the Connect Inspiration theater in the West Hall.

Other related panels include “What’s Now and What’s Next with NEXTGEN TV,” moderated by Pearl TV Managing Director Anne Schelle on Sunday, April 24, and a question-and-answer session designed to inform station managers and sellers about new opportunities available through the technology. Additional Next Gen TV programing, activities and demos are in development and will be confirmed soon.

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